RBF to unveil new look and services at Annual Dinner
The Railway Benefit Fund (RBF) – a leading charity offering support to rail industry workers and their families – will unveil a brand-new look and wider range of services at its annual gala dinner next month.
A new logo for the charity and an outline of its expanded services will be launched on October 10 at the RBF Annual Dinner, its largest fundraising event.
Held for the past 12 years in Glasgow, this year the event moves to the iconic Crewe Hall in Cheshire – less than three miles from the charity’s headquarters.
The charity is pleased that long standing supporters, such as Abellio, Healthshield and Unipart will be joining them again for the evening. They also look forward to welcoming the likes of Balfour Beatty and Rail Delivery Group for the first time – reflecting the extensive reach the charity has across the industry.
RBF Chairman Tim Shoveller said: “As a charity, RBF relies on fundraising activities to be able to continue to support railway employees and their families across the UK.
“The dinner is our biggest regular fundraising event and after many wonderful events in Glasgow at the Grand Central hotel we are excited to be moving to the equally iconic and historic back drop of Crewe Hall.
“We are also delighted to be welcoming some new faces to the dinner, which is an excellent platform to showcase our new branding and launch our new services to support the industry and its workers.”
Guests at the dinner will discover the expanded range of services being offered by RBF.
While the charity awards around £300,000 a year in grants to families in hardship, it also offers assistance such as counselling services, legal advice, bursaries to young workers in the rail industry, support for carers and Christmas presents for struggling families.
Jason Tetley, RBF CEO, said: “We are delighted with the new logo and are thrilled to see it come to life as we incorporate it into our marketing and promotion. It’s modern, smart and communicates in a very succinct and clear way why RBF exists and what it does.”
“The RBF has some exciting projects and campaigns to launch to further engage with the industry and raise awareness of the work that we do, which is now much more wide-ranging than people might think.
“Remaining fresh and relevant is crucial to us and having a new logo as well as a new venue for the fundraising dinner will certainly help us re-engage with the industry.”
The new RBF logo was created in a partnership between marketing agencies Nimble Media (Oakham) and Snap!Media (Stamford), whose managing director John Kelly used to live and work near the charity’s Crewe headquarters.
John said: “Our designer, Dan Hilliard, used a train icon in the logo to build a stronger visual link with the industry and it clearly signposts the charity as one that works in the sector.”
“The train is emerging from the darkness of a tunnel to be supported by a helping hand, much like those people assisted through their own difficult times by RBF.”
“We felt the new logo also needed a strong strapline to sum-up exactly what RBF is about, without focusing too much on the financial support it gives – because it offers so much more.”
“So the phrase ‘tough times’ neatly identifies that, as families experience many different types of hardship, not just financially.”
The Gin & Jazz-themed RBF Annual Dinner, is being held at Crewe Hall, Cheshire, on October 10.